Target Audience

Target audience:

A nightmare on Elm Street has been classified as an 18. This film would attract males who are over 18 as there are many attractive female actresses and some of the action in the film would appeal to the male gender. However audiences from younger years of 16-17 want to see this film as it appeals to them. So what do younger audiences see in these films that make them want to see it even though they are too young? Younger audiences like the way trailers entice them and draw them in so that they will want to see it. With horror genres some people like the way the horror film makes them jump and for people who enjoy seeing different horror films with different subgenres like the various twists and gruesome turns that the horror film has.

In a nightmare on elm street people who wanted to see it but were too young were people as young as 16 which is 2 years under the classification boarder. When asked why they wanted to see the film they said it appealed to them. After we asked why it appealed to them they said the way the trailer was laid out made them see different movements of the camera added a mise en scent and a tense atmosphere to the film that they wanted to see.

This film can appeal to younger audiences by the cast and if they have seen any other films of the same genre in them. For example Kellan Lutz was in the Twilight saga which is about vampires and can be classed as a horror in some aspects. He is also in a nightmare on Elm Street so fans of the actor who are of a younger generation would like to see this film because of what the actor has played in before. Another actor that can appeal to audiences is an actor called Rooney Mara. She is famous for her role in side effects which is a 15 so when people who saw this film at 15 see she is in a nightmare on elm street then they will be ask themselves “i wonder what she will be like in this film” and sometimes they will get permission from their parent or guardian to buy the film for them.

There were two opening weekends for this film which increased the number of people who wanted to see this (in the UK) after the opening weekend in the US came out. In the US people were really looking forward to see the film and took to the screens. In fact 3,332 screens showed A Nightmare on Elm Street in the first opening week. Most of the audience were younger people looking for different thrills that this film offered them. The small minority of the audience were people who had seen the original series when they were younger when it first took to the screens in 1984. However it was not as popular over in the UK as it was only shown in 354 screens. This could be because audiences are tired and bored of the same horror films being shown. The original series had 7 films within the franchise and now they have recreated and re-modified the very first film by hiring new actors to play the original characters that included Heather Langhancamp and Johnny Depp, and they even hired a new Freddie Kruger. This change within the franchise can lose its potential audience by just re-making the series. However they could gain back their audiences by creating new twists and turns and add their own stamp to make it more appealing to different people.     

legal and ethical issues

This is my legal and ethical issues PowerPoint.

P3- profile on target audience

The people who want to see the film are people from the ages of 18 upwards who have seen the previous series that has been shown in the mid 80’s. Most people who see this film earn an average of £ 200+ wages because they’re in full time work but for people of this age range that work weekends earn a smaller wage of minimum wage - £200. Mostly the people’s life style is active where they either go college or are in work and tend to watch films with their spouses for leisure activities.

P4- Distribution and Advertising

The film was shown in 52 countries. It first hit the cinemas on the 27^th April 2010, from the first showing this film took 354 screens (in the UK) and 3,332 screens (in America). This shows that the film was more popular in America. It was brought out on DVD on the 5^th October 2010 it then was put up for nomination for 2 awards: The first award was the people’s choice award for favourite horror film and the second was the chainsaw award for worst film both of which they won. Because of it being a remake of the first one and franchise which consisted of 7 films people were left bored of the same storyline and needed a more thrilling film which was different which is why it lost some of its target audience in the UK. It was first shown on TV at 9:30pm after the 9:00 watershed so that younger audiences were not exposed to the kind of violence that was being shown a week after the DVD came out which meant that more of their target audience that didn’t get to see it, on the horror channel for sky viewers and on a movie channel for Freeview customers so that all ranges of people can see it if they are over 18. this is a moving picture that was on the website.

        

In terms of advertising A Nightmare on Elm Street had a lot to offer to make sure it attracted their target audience, from online interviews to bill board posters and advertising posters they did what they could so their target didn’t lose interest? They have an official website where they first introduced a countdown system till the film came out and they also have a merchandise shop where fans can buy the DVD, T-shirts and models of their favourite characters even before the film was released in cinemas. The one thing that they had to make sure that they didn’t do was let slip of the twists that this new film had in store for the audience so things were limited till the DVD did come out. When you click on different buttons the website moves and sometimes have graphics that can scare younger people as it also has sound on it as well.

   

There are many interviews between the cast and various press and reporters especially when it was the red carpet preview. On the 22^nd February 2010 Jackie Earle Hayley who plays Freddie Kruger in the new film talked to Peter Sciretta from the blog slashfilm.com about the film he talks about how he felt being given the part of Freddie Kruger and how he lives up to the character that was previously played by Robert Englund in the original nightmare. He also talks about the original nightmare and his costuming. This will draw people in if they don’t class themselves as fans see the material and maybe want to check out what all the fuss is about and actually may want to see it. There are loads of billboard posters that advertise the film. And they are quite enticing and draw people in and maybe attract people who may not have liked the older ones because of it being dated so this new one which has modern twists to it makes sure that more people are attracted to seeing it. 

There are three main ones that were popular:

1.      

This gave basic information to the target audience with the main picture of Freddie, the title, date, release date and tagline.

                                     

                                                                                                                                                          

2.       This was the main picture of a victim and a school blackboard with the production credits in this time to exaggerate how big people thought it was.

3.       People can see the main picture again of Freddie but this time it shows more of the facial expressions and the iconic glove with knives for the fingers. This has production credits and the date in which it is being released in cinemas.

The target audience is the main thing that can either make or break a film. If it attracts the right target audience and it is really popular there will be a high chance that a sequel will be made. All of the advertising was 100% aimed at the target audience and people who fitted into the category of the audience so that more people would want to see the film. This went really well in America because more people viewed it and they had more screens taken up that it was shown on (3,332) however this didn’t go to well in the UK as it only took 354 screens and they only took £1,342,837 in the opening weekend and America took $32,902,299.

L01 P1 Film Producers: Competitors

This Powerpoint includes what competition warner brothers have to face:

Questionnaire results

these are the results from the questinnaire that I asked people.

A Nightmare On Elm Street powerpoint

 

This is my PowerPoint on A nightmare on elm street (2010)